Maxime PICAT was born in the hometown of Peugeot ——France. After his military service in 1988, he entered the PSA Peugeot Citroen and he has worked for it for fifteen years so far. Five years ago, he entered Shenlong Automobile Company and therefore got more opportunities to know about China. During his five years in China, he often travelled around China besides working. He also hopes to visit more places.
Before he came to China, playing tennis was his hobby. After living in China, he likes playing badminton and running, especially marathon. He once entered for the marathons held at the Great Wall and in Shanghai and ran the entire course. He believes all of his hobbies share the same feature ——dynamic, vigorous and competitive.
“I hope my brand can compete with more brands and win more market share.” In his opinion, cultivating a hobby has something in common with building a brand. He told Tencent Auto, after twenty-five years, Peugoet will go back to the Dakar Rally and win more competitions. “I hope my brand can develop towards the ‘dynamic, vigorous, competitive’ direction under my leadership.”
Peugeot, established a hundred and fifty years ago, was translated as “Bieru”. Its “lion” image has been applied in Peugeot’s saw blade products since 1840s. It was not until the mid-1880s that the lion image had become used as the sole manufacturer brand. Choosing a lion as its saw blade products’ brand in the early years may be just for the reason that a lion can most accurately represent saw blade products’ three qualities: durable saw teeth like a lion’s sharp teeth, pliable saw blade like a lion’s steel spine, speedy cutting like a lion’s agility.
Different from the elaboration above, Maxime PICAT, who has worked in the PSA Peugeot Citroen for more than fifteen years, holds his own special view. He told Tencent Auto,“I hope Peugeot is a ‘modern’ brand for Chinese consumers. No matter from the perspective of design or technology, Peugeot can show the brand’s vitality to satisfy our consumers. Besides, we want to convey to the consumers our brand’s three advantages: preciseness, passion and elegance. ”
Everyone has its dream car in heart, and Maxime PICAT is also not the exceptional one. In his mind, Peugeot EXALT concept car is his dream. On the material selection of the car body, EXALT concept car has unprecedentedly used a variety of materials: choosing cast iron metal as car body and artificial shark skin texture as the back part of the car body. In terms of its appearance design, the more sharp and smooth line, like a blade, perfectly interprets the meaning of power and speed.
Motion, energy, power and speed, those are the important reason for his choosing Peugeot EXALT concept car as his dream car.
[Detail]
Maxime PICAT was born in 1974. He graduated from Ecole nationale supérieure des mines de Paris. He entered the PSA Peugeot Citroen in 1988. He is experienced in industrial production. He did many kinds of work in Rice Lu’s Factory and served as the production manager of Sochaux Assembly Plant. After that, he was appointed as director of Wuhan Factory, a branch of Shenlong Automobile Company in 2007. In 2008, he was promoted as the vice general manager of Dongfeng Peugeot-Citroen Automobile Company and later served as the general manager in 2011. Since October 1st, 2012, Maxime PICAT has officially become the global general manager of the Peugeot of PSA Peugeot Citroen. 
